About / Anastasia Beverly Hills

Didn’t get the brows you were born to have? Anastasia Soare can fix that with her patented Golden Ratio® eyebrow shaping method — the technique that invented the brow industry in 1997 from her Beverly Hills salon. Three years later, she launched beauty’s first line of eyebrow makeup, so everyone can achieve salon-worthy, Anastasia-approved brows at home.

She Invented Brows.

You don’t get to be one of the fastest-growing, global beauty brands by accident. Enter the industry’s biggest disruptor — Anastasia Soare — the creative force behind Anastasia Beverly Hills. Anastasia’s groundbreaking Golden Ratio® method creates the illusion of facial symmetry, balance and proportion — the secret to what makes us see a face as beautiful. You’ve seen her brows on the world’s most famous faces, from the Kardashians and JLo to Kylie Jenner, Justin and Hailey Bieber, Victoria Beckham and Michelle Obama.

CEO & Brand Founder / Anastasia Soare

If you’ve experienced makeup by Anastasia, you know it’s more than prestige makeup. It’s more than a trend or a look. And it’s more than getting your best eyebrows, lips or lashes yet. Every product Anastasia creates is made with extreme purpose, detail and design, so you get gorgeous, pro-level results without being a pro. Every formula, every shade, every tool is powerful enough to be used by a master artist, yet effortless enough to be used by a beginner. With 25 years of innovation and experience, it’s no surprise that Anastasia has consistently disrupted the industry and redefined prestige makeup.

Our Founding

Beauty pioneer and powerhouse entrepreneur Anastasia Soare is Founder, CEO and the driving force behind Anastasia Beverly Hills — one of the most globally acclaimed and fastest-growing brands in the beauty industry. Soare immigrated to the US from Romania in 1989, chasing her American Dream with an education in art and architecture to fuel her entrepreneurial vision and unique approach to beauty. In 1990 she introduced a new brow shaping technique to clients, celebrities and loyalists alike — using your unique bone structure and the Golden Ratio® Method to shape brows and achieve harmony.